Our Annual Report 2021 highlights the innovative and world-leading ways in which we have harnessed technology, in line with our strategy, to tackle misleading and irresponsible ads online.

The Report also includes:

  • For the first time, a breakdown of complaints by nation, providing us with a clearer picture of national differences alongside the overall complaint totals
  • The key themes and issues – from environmental claims, body image, harmful racial and ethnic stereotypes and cryptoasset advertising, to age-restricted ads seen by children – that we’re shining a regulatory spotlight on to ensure the public is protected
  • Details of our Intermediaries and Platform Principles Pilot, a world first involving some of the largest companies in the digital advertising supply chain, that extends the ASA’s role online and aims to improve transparency and widen accountability in online advertising
  • Facts and figures including the record number of complaints we received last year, the ad campaigns complained about and the media in which they appeared

You can also read the Full Report, complete with Committee and Panel statements as well as our financial report for 2021.

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