Asbof collects and distributes a levy on non-broadcast advertising and direct mail that funds the ASA's non-broadcast work as well as the Mailing Preference Service. This arm’s length arrangement helps guarantee the ASA’s independence.
The 0.1% levy on the cost of buying advertising space and the 0.2% levy on some direct mail ensures the ASA is adequately funded to keep UK advertising standards high.
Examples of the types of ads that are within the scope of the levy scheme include:
- Press – newspapers and magazines (including inserts)
- Video on Demand (VOD)
- Mobile phone
- Digital display, paid search, impression and affiliate charges
- Sponsored Tweets and Facebook posts