Late last year, BCAP published a call for evidence on audio description, to explore whether it was justified to allow advertisers to provide qualifying information normally given in on-screen text by alternative means because of time constraints on audio-described TV ads. BCAP’s evaluation of the responses it received to the call for evidence may be read by downloading the document attached from this page. As a result of what it has learned through the process, BCAP has amended its statement on audio description and access services, which is given below.

Audio description and other access services.

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