Basbof collects and distributes the levy on broadcast advertising that funds the ASA's broadcast work. This arm’s length arrangement helps guarantee the ASA’s independence.
The 0.1% levy (£1 per £1,000 for illustrative purposes) on broadcast advertising ensures the ASA is adequately funded to keep UK advertising standards high.
Examples of the types of ads that are within the scope of the levy scheme include:
- UK television
- Cable TV