As part of our commitment to protecting vulnerable audiences from potential harms, we conduct regular monitoring of ads, in particular those for age-restricted products, to help identify trends and ensure our tough scheduling restrictions are working to limit appropriately, in this case children’s, exposure to them.

The findings of this report show that children are seeing fewer ads for gambling, alcohol, and HFSS products on TV, in a continuing downward trend, but it also highlights that children’s exposure to all TV ads is also decreasing.

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