Clearcast operates the clearance system for TV and Video-on-Demand commercials. They check ads before they are shown on television to make sure they follow the UK Code of Broadcast Advertising (the BCAP Code), sometimes applying timing and scheduling restrictions, and will defend any complaints made to the ASA on ads they have cleared. Find out more about who Clearcast are.
As well as pre-clearing tens of thousands of ads every year, Clearcast also offer a number of other services, designed to make it easier for agencies, creatives, brands and broadcasters to advertise responsibly, including:
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Certified training courses to help the industry get to grips with ad rules and how to work with them, processes, accessibility and more
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Creative consultancy to overcome creative challenges in restrictive advertising categories
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Faster feedback during the clearance process
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Smooth, speedy delivery of ads to the broadcasters
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Making ads more accessible with subtitles and/or audio description
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End-to-end management of everything involved with getting an ad from script to screen (UK & Internal clearance, delivery, media instructions, file edits and accessibility)
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Data services for smarter campaign reporting
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Clearcast – The clearance body for TV ads in the UK
http://www.clearcast.co.uk