We believe that it’s important that those we regulate, including businesses and organisations of all sizes, understand what standards they can expect from us as a regulator.

Our purpose is to make ads responsible, so that people are protected and can feel more confident in the ads they see and hear. By doing so in a way that’s fair and balanced towards businesses and advertisers, we allow responsible advertising to flourish.

Together, CAP and the ASA are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.

In Our Commitment to Good Regulation we have set out six commitments – modelled on the Government’s Regulators’ Code - and some of the practical ways in which we make these commitments a reality through our day-to-day work.

Like the Regulators’ Code, our commitments do not detract from our core purpose to ensure that all UK ads are responsible. It remains important for us to continue to strike the right balance between those we regulate and those we protect.

Our six commitments are:

1. We’ll keep regulatory burdens to a minimum
2. We’ll engage with you
3. We’ll be targeted
4. We’ll share information
5. We’ll provide advice and training support
6. We’ll be transparent

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