We have published a consultation on proposals to introduce new formal guidance on advertising in-game purchases, including the random-item purchases commonly known as ‘loot boxes’.

To find out about the consultation and how to respond, download the consultation document now. All responses must be received by 5pm on 28 January 2021. 

The draft guidance referred to in the consultation is available to download here and should be read in conjunction with the consultation document:

Draft guidance for advertising in-game purchases


More on