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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
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Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
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Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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Witcombe Festival
A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
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Viagogo AG
Two advertorials misleadingly omitted material information about the validity of tickets bought through viagogo.
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Buzz Group Ltd
A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.
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Kellogg Europe Trading Ltd t/a Kellogg Company
The product packaging for Kellogg’s Crunchy Nut Clusters, seen on 17 July 2023, featured a promotion. Text on the back of the packaging stated “FREE ADULT TICKET” next to a triangle symbol. Below, text stated “ADULT TICKET OR CHILD TICKET = FREE ADULT TICKET”. Text underneath stated &ldquo...
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Petfre (Gibraltar) Ltd t/a Betfred
An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”
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Mecca Bingo Ltd
An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.
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Petfre (Gibraltar) Ltd t/a Betfred
Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.
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HMK V AG t/a Windsor Mint
A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (37)