The cost-of-living-crisis has many consumers worried about paying their bills. During colder months, this is particularly true for heating. We have published this Enforcement Notice, about ads which state or imply electric plug in mini heaters are a viable alternative to conventional central heating.
Ads which make wholly misleading comparisons between their products and traditional heating methods are simply unacceptable. Nor should ads make claims relating to cost or efficacy which are unachieveable for the product advertised.