A practical one-page resource to help advertisers sense-check environmental claims before publication.
Based on the five key principles from Greenspeaking with confidence, the checklist provides a set of questions to help you review your claims and identify areas that may need further consideration.
What's included?
- five key questions to help you review environmental claims
- a concise reference for use during content development and approval
- links to more detailed guidance where you need it
The checklist is designed to complement, not replace, the full Greenspeaking with confidence guide.
Related resources
- Greenspeaking with confidence
- Misleading environmental claims and social responsibility in advertising
- Get tailored, confidential Copy Advice