CAP has published the first of two dedicated pieces of guidance on gambling advertising. It sets new standards to ensure that ads remain responsible with a particular focus on mitigating potential harms associated with problem gambling.

This regulatory statement sets out the background, process, evidence and outcome of our consultation on new rules for gambling advertisers.

It should be read in conjunction with the Annexes appended to it:

Annex A

Annex B

Annex C

Annex D


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