We recently monitored a number of recruitment ads for MLM companies on social media and noted a number of claims and practices which were likely to fall foul of our rules. In particular, we found potentially misleading claims in relation to earnings/incentives and job descriptions.

This guidance pack, and the guidance notice that accompanies it, was sent to a number of multi-level marketing (MLM) companies in the UK to provide guidance on the rules around recruitment ads, with a view to encouraging greater compliance in this area.  Additional factsheets were included, where relevant, to provide top-level advice on the following areas;

Beauty Products & Cosmetics
Food, Food Supplements & Health Claims
CBD Products

This advice is intended to help marketers interpret rules in the CAP Code. It neither constitutes new rules nor binds the ASA Council in the event of a complaint about a marketing communication that follows it.

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