We have published an interim report, which provides opening observations on how participating companies have, to date, implemented  the Intermediary and Platform Principles (IPP). 

The role that platforms and intermediaries play in helping to support the ASA’s regulation online is not well-known or understood outside the regulatory system and the digital advertising industry.  Accordingly, in a global-first collaboration with the IAB UK (a member body of the ASA’s sister organisation, the Committee of Advertising Practice) and a self-selecting group of some of the largest companies in the digital advertising supply chain, the ASA launched the IPP Pilot in June 2022 to bring more transparency to this cooperation and to explore the role of Principles, common to all these companies, in helping to promote advertisers’ awareness of and compliance with advertising standards online.

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