Objections to adverts often contain references to certain phenomena being 'normalised'. This resource gives CAP and BCAP's view on what normalisation is, and how the ad rules are equipped to deal with claims of normalisation.
Objections to adverts often contain references to certain phenomena being 'normalised'. This resource gives CAP and BCAP's view on what normalisation is, and how the ad rules are equipped to deal with claims of normalisation.