Many consumers enjoy seeking spiritual and lifestyle advice from psychics, astrologers and providers of similar types of service. This guidance explains how these marketers can promote their advice, services and products without being misleading or irresponsible and without exploiting consumers who may be especially vulnerable. The guidance examines the important differences between “spiritual” and “physical” healing and explains the risks associated with referring to “help” rather than “advice”. It also provides tips on what claims to avoid when referencing lucky charms. In addition, the guidance explains the rules around the use of testimonials from previous customers who used a marketer’s service.