When marketing video games or films, particularly those with controversial subject matter, care needs to be taken with targeting and scheduling as well as with the content. This Advertising Guidance provides examples of film and video game marketing that the ASA has judged to break the rules in the CAP Code and focuses on themes such as violence, shocking images, weapons, nudity, sexual content and drugs.  Advertisers also need to ensure that their marketing isn’t misleading, and this guidance specifically covers the use of non-game footage.  A must read for advertisers seeking to promote films and video games responsibly.

More on