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  • AdviceOnline

  • Dental: Teeth whitening

    • AdviceOnline

    Although some toothpastes and home-use kits can legitimately claim to “whiten teeth … teeth whitening should ensure they are supported by appropriate evidence and that they are relevant … could whiten teeth by three shades because the advertiser was unable to substantiate the claim (Church

  • Dental: Sensitive teeth

    • AdviceOnline

    toothpaste can treat sensitive teeth, or help with bleeding gums etc., the product may be classed as a … in the ad. As above, claims that a toothpaste is designed for sensitive teeth, or can reduce or aid … all claims of efficacy, or any claims that the product is suitable for those with sensitive teeth

  • Dental: General

    • AdviceOnline

    Historically, the ASA has investigated many ads for toothpaste and other products for teeth. See … below for specific sections relating to toothpaste, teeth whitening, and the evidence that may be … encouraged to familiarise themselves with Section 12: Health. Toothpaste  Sensitive teeth

  • Amber Jewellery

    • AdviceOnline

    and calm breathing. They're especially effective for teething children as they prevent symptoms … November 2011). Similarly, in 2012 the ASA investigated an ad for teething necklaces which … and it was therefore concluded that the ad breached the Code (Amber-Teething-Necklaces.co.uk, 10

  • Dental: Toothpaste

    • AdviceOnline

    or prevent “sensitive” teeth, or if any of the ingredients within the product could … specifically, see Dental: Sensitive Teeth. Evidence In general, toothpastes are considered to be … cosmetics, but if they are marketed in a way to treat or prevent “sensitive” teeth, or if any

  • Lasers: General

    • AdviceOnline

    , Beauty and Slimming Claims. Skin Treatment Teeth Whitening Pain or Injury Reduction … Lasers. Teeth Whitening Marketers offering laser teeth whitening should not exaggerate the results … ) and must hold evidence that lasers can genuinely whiten the teeth. See Teeth Whitening for more

  • Before and after photos

    • AdviceOnline

    investigated images for a teeth-whitening product, and whether the images represented what customers could … the claims in the ad that the product had a perceptible whitening effect on teeth which could be … Cosmetics: Creams, Food and Beauty Supplements and Pills, Cosmetic Surgery, Teeth Whitening and Cosmetics: The use of production techniques.

  • Beauty and Cosmetics: Procedures using lasers

    • AdviceOnline

    lines and wrinkles, Teeth Whitening, Hair Loss, Weight control: Cellulite and Laser Eye Surgery.

  • Official endorsements

    • AdviceOnline

    Goodwill’, ‘Medicines: Celebrities and Health Professionals’, ‘Medicinal Claims’ and ‘Sensitive Teeth’.

  • Entertainment: Films and TV

    • AdviceOnline

    grin with lots of teeth with tagline “Never talk to strangers”. In determining whether

  • Beauty and Cosmetics: General

    • AdviceOnline

    , marketers of teeth whitening products and braces must ensure that they do not exaggerate the capabilities

  • Online Affiliate Marketing

    • AdviceOnline

    Shine teeth whitener and the caption “Morning y’all so recently I’ve been using … this teeth whitener and I’m very happy with my results. It’s super affordable make sure

  • Fear and distress

    • AdviceOnline

    shown eating the blood and offal whilst smiling, with blood dripping from her mouth and teeth

  • Gambling, betting and gaming: Appeal to children

    • AdviceOnline

    featured cartoon images of a pirate and a goat with golden teeth and a golden chain (Geo24 UK Ltd, 9

  • Food: Health claims

    • AdviceOnline

    normal teeth” is likely to be considered acceptable, provided the overall context of the ad