36 result(s)
  • Recognising ads: Advertisement features

    • Advice online

    ’ or ‘advertisement features’.  This material may appear, for example, as long-form … Code?   Is it clear to consumers that it’s an ad? Advertisement features should … looking at an ad. Advertisement features are usually designed to resemble the editorial style of the

  • Remit: Advertisement features

    • Advice online

    ’, also referred to as ‘advertisement features’.  The Scope of the Code part … III (subsection k.) defines this type of content as follows: “an advertisement feature, announcement … : Overview”, “Remit: Social media”, “Remit: Advertisement Features”, “Online

  • Guidance on the remit, presentation and content of advertisement features

    • Advertising guidance

    Guidance for marketers and publishers involved in the creation of advertisement features. Clear

    Regardless of whether you call them advertisement features, advertorials, advertisement promotions … or publisher’s promotions, the appeal of advertisement features is that they allow marketers … what constitutes an advertisement feature under the CAP Code and who bears responsibility for them

  • AdviceOnline

    • Webpage

    : Advertisement features Advice … : Advertisement features Advice

  • Recognising ads: Native advertising

    • Advice online

    Features”, “Online Affiliate Marketing”, "Recognising ads: Advertisement features". "Recognising … ". The CAP Advertising Guidance notes on ‘Advertisement features’ and ‘Recognition of … “Recognising ads: Overview”, “Remit: Social media”, “Remit: Advertisement

  • Video blogs: Scenarios

    • Advice online

    : Overview”, “Remit: Social media”, “Remit: Advertisement Features”, “Online … Affiliate Marketing”, "Recognising ads: Advertisement features". "Recognising … Guidance notes on ‘Advertisement features’ and ‘Recognition of advertising: online

  • UK Direct Shop Ltd

    • Ruling
    • Upheld
    • 11 April 2018

    An advertisement feature in the national press for a product called FLX Knee, seen on 7 October

  • World Trade Consortium Etna

    • Ruling
    • Upheld
    • 31 May 2017

    "Advertisement feature" for the first six seconds. The ad featured a number of different segments about various different Italian-based beauty-related products. The segments included interviews with members of the public, a beauty and make-up expert, a store manager and an Italian manufacturer. After approximately every 80 seconds, the on-screen text "Advertisement feature" appeared for around five seconds. During the middle of the ad, the sponsorship credits re-appeared, followed by the London Live logo and music. There then followed a traditional ad-break including a number of traditional short third-party ads and a promotion for a London Live TV programme, before the sponsorship credits again. After 27 minutes, the ad ended with closing credits.b. The second ad, which was seen at 8:30pm, followed the same structure as the first ad with a focus on footwear. It also contained an opening title sequence, closing credits, a traditional ad-break in the middle of the ad and what appeared to be sponsorship credits at the beginning. During approximately every 80 seconds, the ad featured on-screen text which stated "advertisement feature".The EPG (electronic programme guide) listing for both ads stated "Skilled artisanship with exceptional cultural heritage, IT Factor showcases Italian influence on London from fashion to cutting-edge technology, the aroma of our coffee & icons of design. Ad feature".

    irrelevant.London Live stated that the on-screen text "advertisement feature" appeared in large … advertising.We noted that on-screen text which stated "advertisement feature" appeared intermittently … text "advertisement feature" only appeared intermittently throughout the ads in a faint

  • Recognising ads: Newspapers and magazines (online and offline)

    • Advice online

    identifiable as advertising is ‘advertorial’ or ‘advertisement features’.  This … an advertorial is an ad Advertisement features are usually designed to resemble the editorial … ”, “Advertisement Feature” or similar to distinguish the content from editorial material.  The ASA ruled

  • Recognising ads: Brand-owned and paid social media

    • Advice online

    websites’, ‘Remit: Advertisement features’ and ‘Remit: General’ for … : Overview”, “Remit: Social media”, “Remit: Advertisement Features”, “Online … Affiliate Marketing”, "Recognising ads: Advertisement features". "Recognising

  • Recognising ads: Blogs and vlogs

    • Advice online

    well (see ‘Remit: Advertisement features’). This means that whenever a blogger … with an identifier such as “Ad”, “Advertising”, “Advertising Feature” or … specifically refers to “Advertisement Feature” as an appropriate label for ‘advertorial

  • Remit: Press releases and PR

    • Advice online

    ‘advertorial’. Please see our detailed guidance on ‘Advertisement features’ for

  • Remit: Sponsorship

    • Advice online

    ‘Recognising ads: Advertisement features’).  Such content is, however, still likely to fall

  • Recognising Ads: Overview

    • Advice online

    Influencers’ guide to making clear that ads are ads Advertising Guidance; Advertisementfeatures Claims on envelopes Recognition of advertising: online marketing to children under 12

  • Recognising ads: Social media and influencer marketing

    • Advice online

    : Advertisement Features’ for more on how to establish whether a post is covered by the ASA and … . The CAP Code specifically refers to “Advertisement Feature” as an appropriate label for … : Advertisement Features”, “Online Affiliate Marketing”, "Recognising ads

  • Department for Work and Pensions

    • Ruling
    • Upheld
    • 06 November 2019

    Six regional press ads published in the Metro, and a web page hosted on the Mail Online and Metro Online websites, for the Department for Work and Pensions: a. The first press ad, published on 22 May 2019, was made up of three parts: two partial-page ads on the front page, a four-page section in the centre of the paper, and a full page ad on the back page. Each ad featured small text at the top which stated “ADVERTISEMENT FEATURE FROM THE DEPARTMENT FOR WORK AND PENSIONS” (the label), and the text “Find out more about Universal Credit at metro.co.uk/universalcredit”. The first ad on the front page appeared in the top right-hand corner and featured large text that stated “UNIVERSAL CREDIT UNCOVERED” with a graphic of a magnifying glass incorporated into the ‘O’ of “UNCOVERED”, which had the overall appearance of ‘stamped’ text (the magnifying glass graphic). It included the label at the top and large text to the right stated “FIND OUT MORE ON PAGE 23”. The second ad, across the bottom of the front page, featured text which stated “MYTH Universal Credit doesn’t work FACT It does. People move into work faster on Universal Credit than they did on the old system”. The magnifying glass graphic appeared to the right-hand side. The four-page ad featured the heading “UNIVERSAL CREDIT UNCOVERED” on the first page, followed by the text “A lot has been written about Universal Credit recently – not all of it correct, sadly. Whether you’ve been confused by this new benefits system, or simply want to know what the fuss is about, we will set the record straight for you. Over the next nine weeks, we’ll be bringing you the real stories from the front line of Universal Credit”. Further text underneath stated “MYTHS & FACTS: We set the record straight”. The inside double-spread featured the heading “YOUR GUIDE TO UNIVERSAL CREDIT”. One page described some of the differences between Universal Credit and the previous welfare system, and the other detailed the experiences of a Universal Credit work coach named Anne. Text stated “MYTH You have to wait 5 weeks to get any money on Universal Credit FACT If you need money, your jobcentre will urgently pay you an advance”. The final page included a box providing advice from “Metro’s careers advice expert and author Kathleen Houston, who offers her top five job application tips” and a “YOUR QUESTIONS ANSWERED” section. The “Universal Credit doesn’t work” myth/fact also appeared. The ad on the back page of the paper featured four myths/facts about Universal Credit, including “MYTH Universal Credit make it harder to pay your rent on time FACT Your Jobcentre can give you an advance payment and pay rent directly to landlords” and the “five weeks” myth/fact. b. The second press ad, published on 29 May 2019, featured a partial-page ad and a full page ad. Each ad included the same label used in ad (a). The partial-page ad included the Universal Credit magnifying glass graphic, and the myth/fact about rent. Text at the bottom referred readers to the full page ad. The full page ad was headed “Back in business” and featured Bradley’s, from Hull, experience with Universal Credit, and the myth/fact which appeared in the partial-page ad. Text at the bottom of the ad stated “Watch Bradley’s video at metro.co.uk/universalcredit”. c. The third press ad, published on 5 June 2019, featured a partial-page ad and a full page ad. Each ad included the same label used in ad (a). The partial-page ad included the Universal Credit magnifying glass graphic, a myth/fact, and text at the bottom referred readers to the full page ad. The full page ad was headed “Starting afresh”, and featured Leam’s experience with Universal Credit, a myth/fact, and a “Hear from an expert” section featuring advice from Kathleen Houston. Text at the bottom of the page stated “Find out more about Universal Credit at metro.co.uk/universalcredit”. d. The fourth press ad, published on 12 June 2019, featured a partial-page ad and a full page ad. Each ad included the same label used in ad (a). The partial-page ad included the Universal Credit magnifying glass graphic, and the “five week” myth/fact. Text at the bottom referred readers to the full page ad. The full page ad was headed “Back to work” and featured Paul’s, from Margate, experience with Universal Credit, the “five week” myth/fact, and a “Hear from the expert” section featuring advice from Kathleen Houston. Text at the bottom of the page stated “Watch Paul’s video at metro.co.uk/universalcredit”. e. The fifth press ad, published on 19 June 2019, featured a partial-page ad and a full page ad. Each ad included the same label used in ad (a). The partial-page ad included the Universal Credit magnifying glass graphic, and a myth/fact. Text at the bottom referred readers to the full page ad. The full page ad was headed “Time for work and family” and featured Jabulani’s, from South London, experience with Universal Credit, a myth/fact, and a “Hear from the expert” section featuring advice from Kathleen Houston. Text at the bottom of the page stated “Watch Jabulani’s video at metro.co.uk/universalcredit”. f. The sixth press ad, published on 26 June 2019, featured a partial-page ad and a full page ad. Each ad included the same label used in ad (a). The partial-page ad included the Universal Credit magnifying glass graphic, and the “Universal Credit doesn’t work” myth/fact. Text at the bottom referred readers to the full page ad. The full page ad was headed “‘The confidence boost I needed’” and featured the experience of Wisaruta, a former supermarket worker, the same myth/fact as in the partial-page ad, and a “Hear from an expert” section from Kathleen Houston. Text at the bottom of the page stated “Find out more about Universal Credit at metro.co.uk/universalcredit”. g. The web page at the link referenced in ads (a) to (f), seen on 19 June 2019, featured small text at the top of the page which stated “Advertisement feature from the Department for Work and Pensions”, followed by the MailOnline and Metro.co.uk logos and the magnifying glass graphic. A section headed “Think you know about Universal Credit?” featured six myths/facts, including the three described above. Underneath, a section headed “You asked, we answered” included a video which featured Universal Credit work coaches responding to social media posts which criticised Universal Credit. A section headed “Meet the work coaches” featured the experiences of six work coaches. A section headed “Case studies” featured summaries of the experiences of five people on Universal Credit, with videos of three of them. A section headed “Your guide to Universal Credit” provided information about “PAYMENT”, “HOW IT AFFECTS ME”, “WORKING ON UNIVERSAL CREDIT” and “WHAT IF I CAN’T WORK?”. A final section headed “Tips for job hunters” featured advice on CVs and interviews from Kathleen Houston.

    labelled “ADVERTISMENT FEATURE FROM THE DEPARTMENT FOR WORK AND PENSIONS”, in bold capitals … “ADVERTISEMENT FEATURE FROM THE DEPARTMENT FOR WORK AND PENSIONS” prominently and in bold text. In … for the label “ADVERTISEMENT FEATURE FROM THE DEPARTMENT FOR WORK AND PENSIONS” was quite

  • Remit: Social media

    • Advice online

    . Further guidance on this can be found in our advice on ‘Remit: Advertisement features’.  When … ’, ‘Remit: Own websites’, ‘Remit: Advertisement features’ and ‘Remit: Country of origin’.

  • Video games and films

    • Advice online

    , even if a weapon is shown pointing away from the reader, advertisements featuring prominent shots of

  • Online Affiliate Marketing

    • Advice online

    another definition, for example see ‘Recognising ads: Advertisement Features’, ‘Video

  • Remit: Own websites

    • Advice online

    contain affiliate marketing (See ‘Advertisement Features’ and ‘Remit: Affiliate