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Remit: Advertisement features
’, also referred to as ‘advertisement features’. The Scope of the Code part III (subsection k.) defines this type of content as follows: “an advertisement feature, announcement ”, “Remit: Social media”, “Remit: Advertisement Features”, “Online
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Recognising ads: Advertisement features
’ or ‘advertisement features’. This material may appear, for example, as long-form Code, see “Remit: Advertisement features”. The requirement to make ads an ad? Advertisement features should be designed and presented in a way that makes them stand out
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Guidance on the remit, presentation and content of advertisement features
Guidance for marketers and publishers involved in the creation of advertisement features. Clear
Regardless of whether you call them advertisement features, advertorials, advertisement promotions or publisher’s promotions, the appeal of advertisement features is that they allow marketers what constitutes an advertisement feature under the CAP Code and who bears responsibility for them
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02 Recognition of marketing communications
clear that advertorials are marketing communications; for example, by heading them "advertisement feature".
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Recognising ads: Newspapers and magazines (online and offline)
’ or ‘advertisement features’ and affiliate marketing. This material may appear within the ASA’s remit can be found in our advice on ‘Remit: Advertisement features’. When Make clear that an advertorial is an ad Advertisement features are usually designed
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Recognising ads: Native advertising
‘advertisement features’. This material may appear, for example, as long-form copy presented in a editorial content when it is not. Please see ‘Recognising Ads: Advertisement features’, ‘Recognising ”, “Remit: Social media”, “Remit: Advertisement Features”, “Online Affiliate
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06 Privacy
life, home and correspondence. Advertisements featuring an individual should not imply that that
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Remit: Press releases and PR
‘advertorial’. Please see our detailed guidance on ‘Advertisement features’ for
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Remit: Sponsorship
‘Recognising ads: Advertisement features’). Such content is, however, still likely to fall
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Complaints FAQ
in exchange for payment. These are often referred to as ‘advertisement features’. We
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Recognising ads: Brand-owned and paid social media
advertisement feature, rather than a piece of independent editorial. When businesses or brands post about ”, “Remit: Social media”, “Remit: Advertisement Features”, “Online Affiliate Marketing”, "Recognising ads: Advertisement features". "Recognising ads: Newspapers
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Recognising Ads: Overview
that ads are ads Advertising Guidance; Advertisement features Claims on envelopes
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Recognising ads: Podcasts and audio streaming
: Overview Remit: Social media Remit: Advertisement Features Online Affiliate Marketing Recognising ads: Advertisement features Recognising ads: Social
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32 Scheduling
local election (but not a local by-election) has been called, no advertisement featuring a UK group will see them. Advertisements featuring a candidate for a parliamentary by-election or a local between the two, advertisements featuring a well-known personality or performer, or a person who takes a
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Purolabs Nutrition Ltd t/a Purolabs
that stated “ADVERTISING FEATURE” at the top of the page. Each page featured information about the supplement type referred to in the search ads, including advice on how to choose between the range of products on the market and discussion of factors such as formulation, efficacy, potency, price and customer service. Above a heading that stated “Our five best [supplement type referred to in search ad] picks”, each page listed 5 supplement products from different brands. Sections titled “What we like” and “What we don’t like” listed pros and cons of the featured products in bullet points. Another section titled “The Bottom Line” evaluated and explained Wellness Explorer’s assessment of the product. Each page displayed a Purolabs product in the list’s number one spot. Various advantages of the Purolabs products were listed that related to factors including their formulation, efficacy potency, manufacturing process, online reviews and the brand’s customer service. The disadvantages listed were that the products were “regularly out of stock” and exclusively available online. A link that stated “Learn More >>” directed website visitors to the homepage of the PuroLabs website. Just above that link, the page for collagen supplements featured small text that stated “This website has a direct monetary connection with Purolabs and receives financial compensation when you buy using our links. Rankings may be affected by the relationship we have with product manufacturers and we do not review all products in each category”. In the same position, the page for vitamin B complex instead featured text that stated “Results are based on the Wellness Explorer Rating System and do not necessarily reflect typical results from the use of these products”. The pages’ footer included small text that stated “This site is an advertisement and does not review and rate all products in every category. This website is funded and operated by Purolabs who have an ownership interest in certain products featured on this website”. Text that stated “DISCLOSURE” on the pages’ footer linked website visitors to a page titled “Advertising Disclaimer” with text that stated “Wellness Explorer is a review and comparison website for health and wellness […] Wellness Explorer and its owners have a compensatory or proprietary relationship with some product manufacturers featured on this website. This compensation or ownership interest may affect how and where products appear on the site, including the order in which they appear”.
make the website’s commercial intent clear, including the “ADVERTISING FEATURE” label
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Remit: Social media
Code. Further guidance on this can be found in our advice on ‘Remit: Advertisement features’, ‘Recognising ’, ‘Remit: Own websites’, ‘Remit: Advertisement features’ and ‘Remit: Country of origin’.
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Recognising ads: Social media and influencer marketing
Code. Further guidance on this can be found in our advice on ‘Remit: Advertisement features’ and refers to “Advertisement Feature” as an appropriate label for ‘advertorial “Recognising ads: Overview”, “Remit: Social media”, “Remit: Advertisement Features”, “Online
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13 Food, food supplements and associated health or nutrition claims
product should be offered on its merits, with the offer as an added incentive. Advertisements featuring a not condone or encourage excessive consumption of any food. Advertisements featuring a promotional
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Entertainment: Films and TV
the reader, advertisements featuring prominent shots of guns or guns being brandished in an
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Remit: Own websites
contain affiliate marketing (See ‘Advertisement Features’ and ‘Remit: Affiliate
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