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Claims in testimonials and endorsements
a number of AdviceOnline articles on the topic of healthcare. See Section 12v and ‘Healthcare : overview’ for full details. Ads for water filters which made multiple claims to treat acid
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Healthcare: Viagra
these in line with the above guidance, to avoid breaching rule 12.12. See ‘Healthcare : Overview’, ‘Healthcare: Medicinal claims’ and ‘Healthcare: Prescription-only medicine’ Updated 5 March 2018
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