General
CAP 30.1
Advertising must be readily recognisable as such.
CAP 30.2
Advertising must not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.
CAP 30.3
Advertising must not prejudice respect for human dignity.
CAP 30.4.1
Advertising must not contain any material likely to incite violence or hatred against a group of persons or a member of a group of persons based on any of the grounds referred to in Article 21 of the Charter of Fundamental Rights of the European Union of 7 December 2000, as adopted at Strasbourg on 12 December 2007.
CAP 30.4.2
Advertising must not contain any prohibited material, as defined in section 368E(3) of the Communications Act 2003.
CAP 30.5
Advertising must not include or promote any discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation.
CAP 30.6
Advertising must not encourage behaviour prejudicial to health or safety.
CAP 30.7
Advertising must not encourage behaviour grossly prejudicial to the protection of the environment.
CAP 30.8
Advertising of the following products is prohibited:
CAP 30.8.1
cigarettes or other tobacco products
CAP 30.8.2
any prescription-only medicine.
CAP 30.8.3
electronic cigarettes or electronic cigarette refill containers (as defined in the section 368R of the Act)
CAP 30.9
Advertising of alcoholic drinks is only permitted in on-demand programme services if
CAP 30.9.1
it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;
CAP 30.9.2
it does not link the consumption of alcohol to enhanced physical performance or to driving;
CAP 30.9.3
it does not create the impression that the consumption of alcohol contributes towards social or sexual success;
CAP 30.9.4
it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
CAP 30.9.5
it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and
CAP 30.9.6
it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks.
CAP 30.10
Advertising must not cause physical or moral detriment to persons under the age of eighteen.
CAP 30.11
If advertising contains material which might seriously impair the physical, mental or moral development of persons under the age of eighteen, the material must be made available in a manner which secures that such persons will not normally see or hear it.
CAP 30.12
Advertising must not directly exhort persons under the age of eighteen to purchase or rent goods or services in a manner which exploits their inexperience or credulity.
CAP 30.13
Advertising must not directly encourage persons under the age of eighteen to persuade their parents or others to purchase or rent goods or services.
CAP 30.14
Advertising must not exploit the trust of persons under eighteen in parents, teachers or others.
CAP 30.15
Advertising must not unreasonably show persons under eighteen in dangerous situations.