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Anyone can complain to the ASA. If you wish to complain by writing to us, our postal address and fax number are available on the Contact us section. Please check what types of ads we regulate before submitting your complaint online.

Thinking about making a complaint as part of a wider campaign? Read this first.

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Data Protection

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How we use your data

To comply with the Data Protection Act, processing by the Advertising Standards Authority Ltd (ASA), the Advertising Standards Authority (Broadcast) Ltd (ASA(B)), Committee of Advertising Practice Ltd (CAP) and Broadcast Committee of Advertising Practice Ltd (BCAP) is covered by notifications with the Information Commissioner’s Office.

We shall use the information you have given us to deal with your complaint. If your complaint falls under the remit of a different regulatory body, we will normally pass it on to that body.

If you are seeking suppression from an advertiser’s database or have not received goods or a refund, we will disclose your identity and pass the details of your complaint to the advertiser so it can take action.

We will not sell, rent or exchange your details with any other organisation.

Dealing with complaints - FAQs

We work hard to ensure our complaints procedures are transparent. Here we answer some commonly asked questions about how we handle complaints.

Dealing with complaints - FAQs

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Hot topics

Find articles about some of the important issues that the ASA deals with on behalf of the public.

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Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Make a complaint

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Dedicated to parents so that we can work with you, help you, and hear what you think about UK advertising.

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