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ASA rulings

ASA Action

Each year, the UK public sees many millions of ads, direct marketing and sales promotions about products, services, causes and awareness campaigns. The vast majority of ads comply with the advertising rules. The ASA is here to take action against those that don’t.

Last year we dealt with 31,136 complaints and thoroughly assessed every one of those concerns and investigated ads that seemed to breach the rules.

As a result, nearly 4,161 ads were changed or withdrawn in 2013.



    This section contains all our published rulings. Use our search to find rulings from the past five years.

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  • non compliant online advertisers 

    Non-compliant advertisers

    This page lists information on traders who have continued to make claims on their online sites that do not comply with our Codes, despite repeated requests for changes.

    Details of each non-conforming advertiser will remain in place until their sites have been amended in line with the Code.

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  • Independent review 

    Independent Review

    In certain circumstances, you can request an Independent Review of an ASA Council ruling, including a Council decision not to investigate a complaint further.

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Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.