Rulings (6)

  • GDK International Ltd t/a German Doner Kebab

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.

  • Iceland Foods Ltd t/a Iceland and The Food Warehouse

    • Upheld
    • Website (paid ad), Internet (display)
    • 15 April 2026

    A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • 15 April 2026

    [Republished ruling] A TV and Video on Demand ad for Ladbrokes wasn’t likely to be of strong appeal to under-18s.

  • Lidl Northern Ireland Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.

  • On The Beach Ltd

    • Not upheld
    • Television
    • 15 April 2026

    A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.

  • Untamed Cat Food Ltd

    • Upheld
    • Social media (own site)
    • 15 April 2026

    An Instagram post on Untamed Cat Food’s account misleadingly made comparative claims with identifiable competitors and made misleading claims relating to the meat content of a cat’s diet and their product or rival brands.

Informally resolved (2)

  • Mayborn (UK) Ltd

    • 15 April 2026
    • Number of complaints: 1

  • Nutri-Paw Ltd

    • 15 April 2026
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)