Rulings (17)
  • Actegy Ltd

    • Upheld in part
    • Television
    • 06 August 2025

    A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...

  • Aira Home UK Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • Upheld
    • Website (own site)
    • 06 August 2025

    A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • BrewDog plc

    • Upheld
    • Poster
    • 06 August 2025

    A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.

  • Cheeky Baby Products Ltd

    • Upheld
    • Website (own site)
    • 06 August 2025

    A blog post misleadingly implied that reusable nappies could help earlier toilet training.

  • EDF Energy Ltd t/a EDF

    • Upheld
    • Search (paid)
    • 06 August 2025

    A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Energystore Ltd

    • Upheld
    • Local or regional newspaper (paid ad)
    • 06 August 2025

    A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.

  • Evolution Slimming Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • ITX UK Ltd t/a Zara

    • Upheld in part
    • Website (own site)
    • 06 August 2025

    Two products listings on the Zara website were socially irresponsible by portraying a model as unhealthily thin. Two other images were also investigated but did not break the rules.

  • Inkitt GmbH t/a Inkitt

    • Upheld
    • In-game (apps)
    • 06 August 2025

    An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovo Energy Ltd

    • Not upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.

  • Pheon Inc

    • Upheld
    • In-game advertising, Social media (paid ad)
    • 06 August 2025

    An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • We Buy Any Car Ltd t/a webuyanycar.com

    • Upheld
    • Television, Internet (video)
    • 06 August 2025

    A TV and YouTube ad made misleading comparative claims with identifiable competitors.

Informally resolved (6)
  • BV Gaming Ltd

    • 06 August 2025
    • Number of complaints: 1

  • Les Grands Chais de France SAS t/a Nozeco

    • 06 August 2025
    • Number of complaints: 1

  • Opodo Ltd t/a Opodo

    • 06 August 2025
    • Number of complaints: 1

  • The Cotswold Brewing Company Ltd t/a Hawkstone

    • 06 August 2025
    • Number of complaints: 1

  • The MacInnes Whisky Company Ltd

    • 06 August 2025
    • Number of complaints: 1

  • Way of Life Management Ltd t/a Way of Life

    • 06 August 2025
    • Number of complaints: 1