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Bodystreet Franchise (UK) Ltd t/a Bodystreet
A website made unsubstantiated claims that 20 minutes of exercise at their studio was enough for a week, that Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time and that they were Europe's leading provider of EMS training.
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Guardian News and Media Ltd
A pop-up banner ad was unlikely to cause serious or widespread offence and wasn’t irresponsibly targeted.
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HOMA Games SAS
An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.
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Honeytech Ltd t/a Honeytoon
Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.
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SaffPro
A TikTok post and a paid-for Facebook ad made unauthorised specific health claims, claimed that a food supplement could prevent, treat or cure ADHD and irresponsibly encouraged people to stop taking medically prescribed treatments for ADHD.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (5)