Rulings (7)
  • ATR Brands Ltd t/a Antler

    • Upheld
    • 02 September 2026

    Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this was not the case. 

  • Frasers Group Trading Ltd t/a Sports Direct

    • Upheld
    • Website (own site)
    • 02 September 2026

    A product page on the Sports Direct website made misleading claims about reference price and associated savings.

  • Glow Up LLC t/a Maxxing

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were likely to cause harm. 

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour. 

  • PLK Chicken UK Ltd t/a Popeyes

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.  

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • The Monty Bojangles Co Ltd t/a 1st Floor Legion House

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.   

Informally resolved (7)
  • Darcey Quigley & Co Ltd

    • 02 September 2026
    • Number of complaints: 1

  • Gastronomy Plus Ltd

    • 02 September 2026
    • Number of complaints: 1

  • Jung SAS t/a Back Market

    • 02 September 2026
    • Number of complaints: 1

  • Just Eat.co.uk Ltd

    • 02 September 2026
    • Number of complaints: 1

  • MegaGlitch Ltd

    • 02 September 2026
    • Number of complaints: 1

  • Planning Data AI Ltd t/a Planda Portal

    • 02 September 2026
    • Number of complaints: 1

  • Valterous Ltd t/a Therapie Clinic

    • 02 September 2026
    • Number of complaints: 1