Rulings (12)
  • Birling Shore Ltd t/a ShroomIQ

    • Upheld
    • Social media (paid ad), Website (own site)
    • 22 April 2026

    A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...

  • Dollead Technology Ltd

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Easy as HGV Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.

  • Ecoflow Innovation UK

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.

  • Global Health Tests Ltd t/a Check My Body Health

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.

  • HGV Learning

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.

  • HGVT Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.

  • L'OrĂ©al (UK) Ltd

    • Upheld
    • Video on demand
    • 22 April 2026

    A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.

  • Pets Corner UK Ltd t/a Pet Food Expert

    • Upheld
    • Website (own site)
    • 22 April 2026

    A homepage for a website providing information about pet food falsely implied they were acting for purposes outside their trade by misleadingly presenting the website as independent.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 22 April 2026

    Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.

  • Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Xinyu International Trading Ltd t/a consumertestreports.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

Informally resolved (4)
  • BV Gaming Ltd t/a BetVictor

    • 22 April 2026
    • Number of complaints: 1

  • CLF Trades Ltd

    • 22 April 2026
    • Number of complaints: 1

  • Mamedica Ltd

    • 22 April 2026
    • Number of complaints: 1

  • Speechify Inc

    • 22 April 2026
    • Number of complaints: 1