Rulings (10)
  • 222 Collective Group Ltd t/a 222collectiveuk

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Gallaher Ltd t/a JTI UK

    • Upheld
    • App (paid ad)
    • 25 March 2026

    A paid-for in-app ad promoting awareness of illegal tobacco misleadingly claimed that half of shops in the given area sold illegal tobacco, without having adequate evidence to back up this claim.

  • Kaocommerce Ltd t/a Lunera

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.

  • Minerva Wellness Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Nova Relief t/a Nova Menopause Vitality

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Persons unknown t/a Charmfay Shop

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them.

  • Polybiotics Ltd t/a Polybiotics

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad and a website for a food supplement brand misleading implied their food supplements could prevent, cure or treat Polycystic Ovarian Syndrome (PCOS). The ad also made unauthorised specific health claims and made health claims that referred to the recommendation of an individual healt...

  • UAB CommerceCore t/a WiggyDog

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for a robot-dog toy misleadingly represented and exaggerated the functionality and appearance of the product through claims and images that it behaved and looked like a real dog.

Informally resolved (9)
  • C & J Clark International Ltd t/a Clarks

    • 25 March 2026
    • Number of complaints: 1

  • Calm.com Inc

    • 25 March 2026
    • Number of complaints: 1

  • Chillblast Ltd t/a CCL Computers

    • 25 March 2026
    • Number of complaints: 1

  • Ecotricity Group Ltd

    • 25 March 2026
    • Number of complaints: 1

  • Google UK Ltd

    • 25 March 2026
    • Number of complaints: 1

  • HydroUK Ltd

    • 25 March 2026
    • Number of complaints: 1

  • Lumina London Ltd

    • 25 March 2026
    • Number of complaints: 1

  • Luna & Skin

    • 25 March 2026
    • Number of complaints: 1

  • Shein Distribution UK Ltd t/a Shein

    • 25 March 2026
    • Number of complaints: 1