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ASA Adjudication on SPTI

SPTI

Holland Bush
Brasswell
Dumfries
Dumfries and Galloway
DG1 4PH

Date:

7 September 2011

Media:

Internet (on own site)

Sector:

Education

Number of complaints:

1

Complaint Ref:

A11-162667

Ad

A website for a Preparing to Teach in the Lifelong Learning Sector (PTLLS) training course, in June 2011, featured the "EDI Approved Centre" logo.

Issue

The complainant challenged whether the website was misleading, because they understood the advertiser had had their EDI accreditation removed and were therefore no longer permitted to teach the PTLLS course.

Response

SPTI provided documentation that they said showed they were EDI accredited.

Assessment

Upheld

The ASA noted the documentation provided by SPTI. However, we understood that SPTI's approval to teach the PTLLS course had been withdrawn by EDI in May 2011, and was not reinstated until July 2011 after they had completed the approval process. We noted that the EDI Approved Centre logo remained on SPTI's website throughout that period, and we considered that the logo should have been removed until EDI approval was reinstated in order that consumers would be clear about SPTI's accredited status. Because SPTI did not have EDI accreditation for the PTLLS course at the time the website appeared, we concluded that the use of the EDI Approved Centre logo at that time was misleading.

The ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation) and 3.50 (Endorsements and testimonials).

Action

We told SPTI to remove the EDI Approve Centre Logo if they no longer held current accreditation from EDI.

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