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Privacy policy

How we use your data 

About ASA

This is the Privacy Policy of the Advertising Standards Authority Limited (ASA), Mid City Place, 71 High Holborn, London WC1V 6QT.

The ASA takes its responsibilities on the confidentiality of your personal information very seriously. To comply with the Data Protection Act, processing by the Advertising Standards Authority Ltd (ASA), the Advertising Standards Authority (Broadcast) Ltd (ASA(B)), the Committee of Advertising Practice Ltd (CAP) and the Broadcast Committee of Advertising Practice Ltd (BCAP) is covered by notifications with the Information Commissioner’s Office.

Our Privacy Policy is set out below. Please read this Policy with care; it describes how we will process your data. If you have any questions or comments, email

Where your data is held

Your personal data is held on secure servers operated by ASA, ASA(B), CAP and BCAP and agencies contracted by us. We do not transfer your data outside the EEA and we comply with the protection offered to you under the Data Protection Act 1998.

Data Security

Personal data is collected and stored securely subject to stringent security measures and is protected against misuse. When we use external data processing services, we do so only under strict contractual terms to mirror the security policies that we have in place.

The information we collect

As well as name and contact details, we ask you to supply information about the type of organisation you work for or to tell us if you are a consumer; that and any other information we gather about you will help us tailor the information we send you to your needs.

What we do with your data and what we don’t do

We shall process the data you supply to give you information and advice about your complaint. If you have given your consent, we may communicate with you via e-mail, SMS, post or telephone about the activities of the ASA, ASA(B), CAP and BCAP.  We will not share your data for marketing purposes outside the ASA, ASA(B), CAP and BCAP.

This website explains how to subscribe to ASA and CAP communications. If you want to update your personal data and preferences for communications from us please go to login and go to My Account.

External links

The ASA website contains links to websites operated by third parties under different privacy policies.   Should you choose one of those links, you will be leaving the ASA site and this Privacy Policy will no longer apply.

Access to your information

You have the right to ask ASA for a copy of the personal information ASA, ASA(B), CAP and BCAP hold about you (for which we may charge a small fee) and to correct any inaccuracies in that information. If you would like access to your information, please contact

Cookie Policy

The ASA website cookie policy can be found here and informs users what cookies are used on this site and how to manage them.


Our e-newsletters will be used to inform you of news related to ASA and CAP, including events. Our subscription lists will not be sold, rented or leased to any third-parties. We use code within our e-newsletter template to identify open rates and click through rates. This enables us to identify which individuals have opened the message or clicked on links within it and better tailor any follow-up communications. You can remove your name from the subscription lists at any time by logging in to My Account or clicking on the unsubscribe link within the newsletter.


Copyright in all information, text and images featured on our site is owned by or licensed to ASA, ASA(B), CAP or BCAP. Provided that you acknowledge the ASA as the source of the information, you are entitled to download one copy of any of the works on this site for the purposes of study or journalism but you are not entitled to make more copies of that work.

Changes to this policy

If we decide to change our Privacy Policy, we shall post changes on this page so that you are always aware of how ASA uses your personal information.

The Advertising Standards Authority Ltd
Mid City Place
71 High Holborn

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