Health and beauty

Latest rulings

Chequp Health Ltd
- Upheld
- Social media (paid ad)
- 17 December 2025
A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.
Chike Tech Ltd t/a Brainlab
- Upheld
- Social media (paid ad)
- 17 December 2025
A paid-for Facebook ad for a cognitive test company misleadingly claimed that their product could detect the signs of Alzheimer’s and discouraged essential treatment for a condition for which medical treatment should be sought.
MedExpress Enterprises Ltd t/a Bark
- Upheld
- Social media (paid ad)
- 17 December 2025
A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...
Vir Health Ltd t/a Numan
- Upheld
- Television
- 17 December 2025
A TV ad for a weight-loss programme implied that a medicine could help users resist food temptation in a way that was inconsistent with what the medicine was approved to do and how it worked.

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