Rulings (9)

  • Activision Blizzard UK Ltd t/a Call of Duty

    • Upheld in part
    • Social media (paid ad), Video on demand
    • 18 February 2026

    A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.

  • FlyDogGame t/a Love and Peace

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • Pocket FM Private Ltd

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.

  • Skywork AI Pte t/a Dramawave

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A video ad for a streaming platform was socially irresponsible and likely to cause serious or widespread offence, including by featuring content that was sexually explicit and suggested sexual violence.

  • Surge International Ltd

    • Upheld
    • Website (commercial classified)
    • 18 February 2026

    A listing seen on the job website Indeed.com made misleading claims about the starting salary of a role and failed to make clear that the role was self-employed.

  • Transport For London t/a TFL

    • Upheld
    • Social media (paid ad)
    • 18 February 2026

    A paid-for Facebook ad for Transport for London was socially irresponsible and likely to cause serious offence on the grounds of race by reinforcing a negative stereotype about black men.

  • Virgin Media Ltd

    • Upheld in part
    • Television
    • 18 February 2026

    A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Social media (paid ad)
    • 18 February 2026

    Two paid-for Facebook ads for Temu were misleading by contradicting the terms and conditions that applied to an advertised promotion.

Informally resolved (5)

  • Anikin Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Beaverbrooks the Jewellers Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Traffic Label Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Virgin Bet Ltd

    • 18 February 2026
    • Number of complaints: 1

  • Walled City Vape Ltd

    • 18 February 2026
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)