Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
The Consumer Rights (Payment Surcharges) Regulations brought into force a ban on surcharges on consumer credit and debit cards with effect from 13 January 2018. This means that merchants must not charge consumers a fee in addition to the advertised price of a transaction on the basis of a consumer using a credit or debit card.
We would urge marketers to seek legal advice on whether specific fees they wish to charge consumers comply with the legislation.