Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
As a result, HFSS product advertisements are subject to media placement restrictions and HFSS ads directed at under-12s through their content are not permitted to include promotions or celebrities and licensed characters popular with children.
To find out more please see the relevant AdviceOnline articles below which provide advice on;
- what constitutes a ‘HFSS Product’ - Food: HFSS Nutrient Profiling
- what is meant by ‘HFSS product advertisement’ – Food: HFSS Product & Brand Advertising
- the media restrictions that apply - Food: HFSS Media Placement
- the wider rules surrounding advertising food to children – Children: Food
For a comprehensive overview of the HFSS rules, check out our eLearning module "Food and soft drink advertising to children".