Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
This section should be read in conjunction with the entry on Health: Therapies (General)
Meditation, which may or may not be religious or cultural in its origins, is often used as a relaxation technique. Although teachers and practitioners of meditation should not refer to serious medical conditions (Rule 12.2), CAP allows milder, sensory-type claims that relate to, for example, improving mood, helping relaxation, aiding sleep, relieving tensions and improving a sense of well-being.