Rulings (25)
  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Gemporia Ltd

    • Upheld
    • Television
    • 13 October 2021

    A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.

  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • Cheshire Health & Medical Professionals LLP

    • Upheld
    • Magazine
    • 15 September 2021

    We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.

  • Global EMF Solutions Ltd t/a energyDots

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed. 

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • Pruvit Ventures Inc

    • Upheld
    • Website (own site), Social media (own site), Social media (influencer or affiliate ad)
    • 07 July 2021

    A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases. 

  • Go-Vi Ltd

    • Upheld
    • Internet (website content)
    • 23 June 2021

    A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • Anthony Grant t/a Resonator.uk

    • Upheld
    • Internet (website content), Social media (own site)
    • 09 June 2021

    A website and Facebook ad for an electronic bio-resonance machine was banned for stating that it was an effective alternative to vaccination against COVID-19.

  • Homeopathy UK

    • Upheld
    • Internet (website content)
    • 19 May 2021

    A website ad for a homeopathy company was banned for discouraging essential treatment for conditions for which medical supervision should be sought. 

  • JST Nutrition Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 19 May 2021

    Seven posts on Jodie Marsh's Instagram account, promoting a food supplement retailer, were banned for making specific health claims which were not were authorised on the GB Register and for not ensuring that the posts were obviously identifiable as ads.

  • Red Light Therapy Ltd

    • Upheld
    • Search (paid), Internet (website content)
    • 19 May 2021

    A website post and a paid-for Google ad promoting red light therapy were banned for discouraging essential treatment for which medical supervision should be sought.

  • Blood and Medical Services Ltd t/a Vivo Clinic Shop

    • Upheld
    • Internet (website content)
    • 05 May 2021

    A website ad for a health clinic was banned for making misleading claims about the speed at which they could provide the results for Covid-19 tests.

  • Homeopathy UK

    • Upheld
    • Internet (website content)
    • 05 May 2021

    A website ad for a homeopathy clinic was banned for discouraging essential treatment for conditions for which medical supervision should be sought.

  • Jetsun Sunbeds

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A Facebook post promoting sunbeds misleadingly and irresponsibly claimed that health benefits were obtained from the use of sunbeds.

  • HiSmile Pty Ltd

    • Upheld
    • Internet (social networking)
    • 17 February 2021

    A Snapchat story and a Facebook post promoting a teeth whitening company’s product were banned for misleadingly claiming their product had been clinically proven and for exaggerating its potential effects.

  • The Detox Clinic Ltd

    • Upheld
    • Internet (on own site)
    • 10 February 2021

    A website ad for a health clinic was banned for misleadingly stating that ozone therapy could successfully treat Covid-19 and for stating that colon hydrotherapy could treat IBS without holding sufficient evidence to support the claim.

  • GHN Merchant Services Ltd t/a Good Health Naturally

    • Upheld
    • Internet (website content)
    • 03 February 2021

    Three website posts promoting products which claimed to provide protection from electromagnet radiation were banned for not holding substantial evidence to support the claims.

  • Ryanair DAC

    • Upheld in part
    • Television
    • 03 February 2021

    Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.