Rulings (18)
  • 360 Health Ltd t/a London Vaccination Centre

    • Upheld
    • Email
    • 14 October 2020

    A direct email from a vaccination clinic was banned for implying that a positive COVID-19 antibody test would show that people were immune to the disease.

  • Solihull Health Check Clinic

    • Upheld
    • Internet (on own site)
    • 14 October 2020

    A website ad for a health clinic was banned for stating that a COVID-19 antibody test was 100% accurate and for implying that a positive result would show that people were immune to the disease.

  • XMedical Ltd t/a Corona Test Centre

    • Upheld
    • Internet (social networking), Website (own site)
    • 14 October 2020

    A paid-for Facebook ad and a website post for a COVID-19 test site were banned for implying that a positive antibody test would show that people were immune to the disease.

  • Pheka Agency Co Ltd

    • Upheld
    • Social media (paid ad)
    • 12 August 2020

    A jewellery company’s Facebook ad was banned for stating a necklace could provide protection from electromagnetic radiation without holding adequate proof to back up the claim.

  • The Regenerative Clinic Ltd

    • Upheld
    • Newspaper
    • 05 August 2020

    A newspaper ad for joint pain treatment was banned for implying that the treatment permanently relieved discomfort associated with arthritis.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Upheld
    • Poster, Transport
    • 08 July 2020

    A poster advertising nasal spray made misleading claims about its effectiveness against eliminating cold symptoms.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Email
    • 13 May 2020

    A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.

  • Cosmetic Medical Advice UK Ltd t/a Dr Rita Rakus Clinic

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    Instagram posts that implied an IV drip treatment could help to prevent people from catching coronavirus/COVID-19 broke the advertising rules.

  • REVIV UK Ltd

    • Upheld
    • Internet (on own site)
    • 22 April 2020

    Claims on a website that an IV drip treatment could prevent or treat coronavirus/COVID-19 broke the advertising rules.

  • The Private Harley Street Clinic

    • Upheld
    • Internet (on own site)
    • 22 April 2020

    Claims on a website that an IV drip treatment could prevent or treat coronavirus/COVID-19 broke the advertising rules.

  • MW Nutrition Ltd t/a Motion Nutrition

    • Upheld
    • Internet (on own site)
    • 25 March 2020

    A website ad for nutrition capsules was banned for claiming they could prevent degenerative diseases.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • infirst Healthcare Ltd t/a Flarin

    • Upheld
    • Television
    • 12 February 2020

    A TV ad for ibuprofen products misleadingly implied that it was superior to other products for treating the joint pain.

  • Cells4Life Group LLP

    • Upheld in part
    • Internet (on own site)
    • 11 December 2019

    Claims on a cord blood stem cell bank website that made comparisons with identifiable competitors were misleading. 

  • AK Sports Therapy & Massage t/a AK Sports Therapy & Massage

    • Not Upheld
    • Internet (social networking)
    • 04 December 2019

    Posts on Instagram and LinkedIn for sports therapy and massage did not break the rules around misleadingness.

  • BWRT Ltd

    • Upheld
    • Internet (on own site)
    • 27 November 2019

    A website for Brainworking Recursive Therapy made claims that they couldn’t substantiate and broke the rules by targeting ads at people seeking treatment for conditions for which medical supervision was necessary.