Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.


This section should be read in conjunction with the entry on Health: Therapies (General)

Radionics assumes an invisible energy field around patients needs to be restored. Neither CAP nor the ASA has assessed evidence for radionics and both seem unlikely to accept efficacy claims for it. Until robust evidence comes to light, marketers should advertise on an availability-only platform.

Guidance on Health Therapies and Evidence QA (Sept 2011)


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