Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.


The ASA has investigated and upheld complaints about ads, for ladder stabilisers, that condoned unsafe practices. CAP understands that, if a free-standing ladder fitted with a stabiliser is used on soft or uneven ground, safety measures should be taken, such as placing flat hardwood under the legs. Marketers should be careful not to imply, either in claims or visually, that a free-standing ladder fitted with a stabiliser can be used on uneven or soft ground, such as grass, without taking precautions (Postbox Mail Order Ltd, 16 November 2005).


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