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Currys Group Ltd t/a Currys
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.
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Gorgeous Shard Puzzle Studio
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
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Team RH Fitness Ltd
A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.
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Colgate-Palmolive (UK) Ltd t/a Colgate Palmolive (UK) Ltd
A TV ad for Sanex shower gel seen in June 2025. The ad included a voiceover that stated, "To those who might scratch day and night. To those whose skin will feel dried out even by water" alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material. The ad then stated, "...
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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Diesel SpA t/a Diesel
A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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air up GmbH
A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.
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GreenPixel Ltd t/a Hotel Merge Empire
An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.
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Cloud Whale Interactive Technology
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
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Groupon International Ltd
A website made misleading pricing and savings claims.
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2XU UK Limited
A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.
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Belle Baby Ltd
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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A3 Games Pte Ltd t/a Top Girl
A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.
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Wilton Bradley Ltd t/a Xootz
A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.
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Astrasoft Projects Ltd t/a Sofiadate.com
A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence.
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DragonPlus Game Ltd t/a Happy Hospital
An in-app ad was socially irresponsible and caused unjustified distress and serious offence by trivialising miscarriage and stillbirth.
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Wireless Group Media (GB) Ltd t/a Virgin Radio
A promotion on Virgin Radio's website wasn't administered fairly and caused unnecessary disappointment.
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Wahed Invest Ltd
Six posters which appeared on the TfL network caused serious offence by featuring images of burning US dollar and Euro banknotes.
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Guangzhou Shimo Culture Media Co Ltd
An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (25)