-
Global Health Tests Ltd t/a Check My Body Health
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.
-
L'Oréal (UK) Ltd
A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.
-
Persons unknown t/a Cloud Nine
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...
-
Mark Anthony Brands (UK) Ltd t/a White Claw UK
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
-
Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
-
TFS Buying Ltd
A paid-for Facebook ad for a buy now pay later arrangement irresponsibly encouraged non-essential spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.
-
RTSB Ltd t/a Match Bingo
[Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.
-
Health Bridge Ltd t/a Zava
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.
-
Golden Vape UK Ltd
Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.
-
Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
MedExpress Enterprises Ltd t/a MedExpress
Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
Menwell Ltd t/a Voy
Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
UK Meds Direct Ltd
Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
The Cheeky Panda Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
-
Byrokko
A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.
-
JD Tanning UK Ltd
Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential treatment for conditions for which medical supervision should be sought, including psoriasis.
-
SFJ Group Ltd t/a SunShine Co
A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.
-
Tanbox Towcester Ltd
A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential treatment for conditions for which medical supervision should be sought, including seasonal affective disorder (SAD).
-
The Sun Company (Horsham) Ltd t/a The Sun Company
A paid-for Instagram ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.
-
Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (62)