Rulings (202)
  • Golden Vape UK Ltd t/a Golden Vape

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • UK Electronic Cigarette Ltd t/a UKVAPINGSTORE

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • Living and Home Ltd

    • Upheld
    • Website (commercial classified)
    • 07 May 2025

    A product listing made misleading and unsubstantiated savings claims.

  • Rosenthal Capital Ltd t/a ULEZProsperity

    • Upheld
    • Website (own site)
    • 07 May 2025

    A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Groupon International Ltd

    • Upheld
    • Website (own site)
    • 30 April 2025

    A website made misleading pricing and savings claims.

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • ABD Supplies Ltd

    • Upheld
    • Email, Website (own site)
    • 23 April 2025

    Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.

  • CityFibre Holdings Ltd

    • Not upheld
    • Direct mail
    • 23 April 2025

    A direct mailing wasn't misleading.

  • FX Compared Ltd t/a FXcompared

    • Upheld
    • Website (own site)
    • 23 April 2025

    A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

  • Holiday Gems Ltd

    • Upheld
    • Website (own site)
    • 23 April 2025

    A booking webpage for a holiday made misleading price claims.

  • Octopus Energy Ltd

    • Upheld in part
    • Social media (paid ad)
    • 23 April 2025

    Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.

  • Groupe SEB UK Ltd t/a Tefal

    • Upheld
    • Website (own site)
    • 16 April 2025

    A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.

  • Montdog Ltd t/a Wild Pack

    • Upheld
    • Social media (own site)
    • 16 April 2025

    Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.

  • Pressplay Ltd

    • Upheld
    • Press other (paid ad)
    • 16 April 2025

    A press ad for anti-glare driving glasses misleadingly implied they could prevent glare while driving and could make driving safer.

  • Vodafone Ltd

    • Upheld in part
    • Website (own site)
    • 16 April 2025

    Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.

  • Barclays Bank plc

    • Not upheld
    • Magazine (paid ad)
    • 09 April 2025

    A magazine ad was unlikely to give a misleading impression of Barclay’s overall contribution to carbon dioxide and greenhouse gas emissions.

Informally resolved (27)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Benefex Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Promotions and competitions

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ellis Hay t/a Ellis Hay

    • 12 June 2024
    • Number of complaints: 1

    Topic: Property sales and lettings