Rulings (195)
  • BCCR Ltd t/a Belief Coding Cognitive Rewiring

    • Upheld
    • Social media (own site)
    • 01 October 2025

    Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims for the efficacy of belief coding in treating health conditions.

  • Shell Energy UK

    • Not Upheld
    • Social media (paid ad)
    • 01 October 2025

    A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.

  • Currys Group Ltd t/a Currys

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.

  • Jones Whyte Law Ltd t/a Jones Whyte

    • Upheld
    • Social media (paid ad), Website (own site)
    • 24 September 2025

    A website and paid-for Facebook ad for James Whyte, relating to group action compensation claims for people who had been affected by a data breach, failed to present material information clearly and also omitted material information.

  • KP Law Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 24 September 2025

    A website and a paid-for Facebook ad for Join the Claim, relating to group action compensation claims by people who had been affected by a data breach, falsely implied that the advertiser was acting for purposes outside its business, didn’t make their commercial intent clear, didn’t present material informa...

  • Marble Muse

    • Upheld
    • Website (own site)
    • 24 September 2025

    A website for a clothing company misleadingly implied that they were UK based and omitted the identity and geographical address of the company.

  • Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress

    • Upheld
    • Social media (paid ad)
    • 17 September 2025

    A paid-for Facebook ad for the AliExpress shopping app was misleading by showing a product as part of a promotion when it was not actually available at the price stated.

  • Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress

    • Upheld
    • Search (paid), Email
    • 17 September 2025

    An email and paid-for Google search ad for AliExpress made misleading price statements.

  • Indigo Sun Retail Ltd t/a Indigo Sun

    • Upheld
    • Website (own site)
    • 17 September 2025

    A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.

  • L'Oréal (UK) Ltd t/a La Roche – Posay

    • Upheld in part
    • Internet (classified)
    • 17 September 2025

    A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.

  • Person(s) Unknown t/a YourDailyPatch

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.

  • Simmer Ltd

    • Upheld
    • Social media (paid ad)
    • 17 September 2025

    A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star.

  • Barrhead Travel Service Ltd t/a Barrhead Travel

    • Upheld
    • Search (paid)
    • 03 September 2025

    A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.

  • BetterVits LLC

    • Upheld
    • Social media (own site)
    • 03 September 2025

    An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.

  • KamaGames Ltd t/a Blackjackist

    • Upheld
    • Social media (paid ad)
    • 03 September 2025

    A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.

  • Sunshine Cruise Holidays Ltd t/a cruise 1st

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.

  • TravelCircle Ltd t/a Cruise Circle

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.

  • www.Cruise.co.uk Ltd t/a SeaScanner

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship.

  • Ambassador Cruise Holidays Ltd

    • Upheld
    • Email
    • 27 August 2025

    An email advertising offers on cruises made misleading savings claims.

  • Contact Solar Ltd

    • Upheld
    • Search (paid)
    • 27 August 2025

    A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.

Informally resolved (1)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden