Rulings (193)
  • Byrokko

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.

  • JD Tanning UK Ltd

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential treatment for conditions for which medical supervision should be sought, including psoriasis.

  • SFJ Group Ltd t/a SunShine Co

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.

  • Tanbox Towcester Ltd

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential treatment for conditions for which medical supervision should be sought, including seasonal affective disorder (SAD).

  • The Sun Company (Horsham) Ltd t/a The Sun Company

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Instagram ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.

  • Whiskey & Wealth Club Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 21 January 2026

    A paid-for Facebook ad, landing page and website for a whiskey cask investment company made misleading claims about investment returns. The ad also failed to make clear that cask whiskey investments were unregulated and that the value of investments was variable.

  • Adamans Group Ltd

    • Upheld
    • Website (own site)
    • 07 January 2026

    A website page for a jeweller misleadingly gave the impression that products were included in a promotional offer and failed to make clear which products were included in the offer. 

  • Dean Harrison

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    Three paid-for Google search listings and three websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Freedom Debt Ltd

    • Upheld
    • Search (paid)
    • 07 January 2026

    Two paid-for Google search listings and two websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Person(s) unknown

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    A paid-for Google search ad and a website landing page for an accident management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Vodafone Ltd

    • Upheld
    • Poster, Social media (paid ad), Television
    • 07 January 2026

    Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features. 

  • Abellio ScotRail Ltd t/a ScotRail

    • Upheld
    • 24 December 2025

    A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices.

  • Cult Wines Ltd

    • Upheld
    • 24 December 2025

    A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...

  • GA Trains Limited t/a Greater Anglia

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices.

  • Howserv Ltd t/a Staysure Travel

    • Upheld
    • 24 December 2025

    A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service.

  • My Train Ticket Limited t/a mytrainticket.co.uk

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices. 

  • Real Health Supplements Ltd

    • Upheld
    • 24 December 2025

    A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • Chike Tech Ltd t/a Brainlab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for a cognitive test company misleadingly claimed that their product could detect the signs of Alzheimer’s and discouraged essential treatment for a condition for which medical treatment should be sought.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...