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Accor (UK) Ltd
A paid-for website ad for Accor made misleading claims about the price of hotel rooms. A second paid-for website ad was also investigated but didn’t break the rules.
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Booking.com BV
A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.
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Butlins Skyline Ltd t/a Butlins
An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed
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Hilton Worldwide Ltd
Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.
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Hutch Games Ltd t/a F1 Clash
An app store listing and in-game storefront for the mobile game ‘F1 Clash’ failed to make clear that it contained loot boxes and misleadingly implied that people had an equal chance of winning different prizes. A third issue was investigated but didn’t break the rules.
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Kabam Games Inc
An app store listing for the ‘Marvel Contest of Champions’ game failed to make clear that it contained loot boxes.
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Nexters Global Ltd
An app store listing for the ‘Hero Wars: Alliance RPG’ game failed to make clear that it contained loot boxes.
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Travelodge Hotels Ltd
Two paid-for search ads for Travelodge made misleading claims about the price of hotel rooms.
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Select Specs Ltd
A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.
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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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On The Beach Ltd
A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.
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Stove Industry Alliance Ltd t/a Stove Industry Association
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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WHG (International) Ltd t/a William Hill Online
An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer.
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Zzoomm plc
A circular letter for a broadband provider wasn’t obviously identifiable as marketing material and misled consumers by presenting it in a way that implied they were important notices on broadband disruption.
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Assured Food Standards t/a Red Tractor
A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”
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Charlie Johnson
Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.
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Grant Cardone Training Technologies Inc t/a Grant Cardone
A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.
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Jessica Crane Ltd
A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the content of training material available for free and made unsubstantiated claims about the number of top salon owners using ...
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Procter & Gamble UK t/a Ariel
A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unverifiable comparisons with identifiable competitors.
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Robbins Research International Inc t/a Tony Robbins
A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (182)