Rulings (202)
  • Thomas Keith Ltd t/a Thomas Keith Independent School

    • Upheld
    • Search (paid)
    • 13 August 2025

    A paid-for Google ad made misleading claims about the location and ranking of a school.

  • uSwitch Ltd

    • Not upheld
    • Email
    • 13 August 2025

    A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.

  • Actegy Ltd

    • Upheld in part
    • Television
    • 06 August 2025

    A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...

  • Aira Home UK Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • Upheld
    • Website (own site)
    • 06 August 2025

    A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Cheeky Baby Products Ltd

    • Upheld
    • Website (own site)
    • 06 August 2025

    A blog post misleadingly implied that reusable nappies could help earlier toilet training.

  • EDF Energy Ltd t/a EDF

    • Upheld
    • Search (paid)
    • 06 August 2025

    A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Energystore Ltd

    • Upheld
    • Local or regional newspaper (paid ad)
    • 06 August 2025

    A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovo Energy Ltd

    • Not upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • We Buy Any Car Ltd t/a webuyanycar.com

    • Upheld
    • Television, Internet (video)
    • 06 August 2025

    A TV and YouTube ad made misleading comparative claims with identifiable competitors.

  • Octopus Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 30 July 2025

    A website for Origin Mattress made misleading claims about reference prices and associated savings.

  • Reform Technologies Ltd t/a Reformed

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.

  • Viridian International Ltd t/a Viridian

    • Upheld
    • Magazine (paid ad), Website (own site)
    • 30 July 2025

    A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.

  • We Love Holidays Ltd t/a LoveHolidays

    • Upheld
    • Website (own site)
    • 23 July 2025

    Two holiday listings on the loveholidays website made misleading price claims.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Internet (website content), Social media (own site)
    • 16 July 2025

    A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.

Informally resolved (1)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden