Rulings (250)
  • Octopus Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 30 July 2025

    A website for Origin Mattress made misleading claims about reference prices and associated savings.

  • Reform Technologies Ltd t/a Reformed

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.

  • Viridian International Ltd t/a Viridian

    • Upheld
    • Magazine (paid ad), Website (own site)
    • 30 July 2025

    A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.

  • Hollywoodbets International UK Ltd t/a Hollywoodbets

    • Upheld
    • Website (paid ad)
    • 23 July 2025

    A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.

  • Marks and Spencer plc

    • Upheld in part
    • Email, App (own claim), Website (own site)
    • 23 July 2025

    A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.

  • We Love Holidays Ltd t/a LoveHolidays

    • Upheld
    • Website (own site)
    • 23 July 2025

    Two holiday listings on the loveholidays website made misleading price claims.

  • Asos.com Ltd

    • Not upheld
    • App (own claim)
    • 16 July 2025

    An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.

  • Mecca Bingo Ltd

    • Not upheld
    • Social media (own site)
    • 16 July 2025

    A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.

  • Play’n GO Malta Ltd

    • Upheld
    • Internet (display)
    • 16 July 2025

    Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Internet (website content), Social media (own site)
    • 16 July 2025

    A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.

  • Trip Drink Ltd

    • Upheld
    • Website (own site)
    • 16 July 2025

    A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.

  • Viva!

    • Upheld
    • Cinema (ad)
    • 16 July 2025

    A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...

  • Aramco Overseas Oil Company BV t/a Aramco

    • Not upheld
    • Social media (paid ad)
    • 09 July 2025

    Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.

  • Buzz Group Ltd

    • Not upheld
    • Social media (own site)
    • 09 July 2025

    A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for obesity treatment jabs promoted prescription-only medicines to the public, against the law and our rules.

  • Glamour Shots

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • Upheld in part
    • Website (own site)
    • 09 July 2025

    A website for a Grocery delivery service which was promoting an ‘Aldi Price Match’ implied that all non-optional fees were included in the price match when this wasn’t the case, but didn’t present pricing information in a misleading way.

Informally resolved (5)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery