Rulings (16)
  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

  • Foreo AB t/a Foreo

    • Upheld in part
    • Internet
    • 09 April 2025

    A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.

  • Next Retail Ltd t/a NEXT

    • Upheld
    • Website (own site)
    • 12 February 2025

    A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.

  • The Essence Vault Ltd

    • Upheld
    • Social media (paid ad)
    • 15 January 2025

    A paid-for Facebook ad made misleading pricing claims.   

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • ACME Vape Ltd

    • Upheld in part
    • Social media (own site), Cinema (ad)
    • 04 December 2024

    A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Great Grass MCR Ltd t/a Great Grass

    • Upheld
    • Poster
    • 13 November 2024

    A poster was socially irresponsible and caused serious or widespread offence by featuring a harmful gender stereotype and objectifying women.  

  • Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.

  • THG Beauty Ltd t/a Look Fantastic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.

  • Nasty Gal Ltd

    • Upheld
    • Social media (own site)
    • 11 September 2024

    A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Internet
    • 21 August 2024

    A website and Instagram ad made misleading and unsubstantiated saving claims.   

  • Wild Cosmetics Ltd

    • Upheld
    • Internet
    • 24 July 2024

    A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.

  • FL19 CIC t/a Frontline 19

    • Not upheld
    • Cinema
    • 17 July 2024

    A cinema ad for a non-profit support service wasn't irresponsible and did not cause unjustifiable distress.

Informally resolved (2)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene