Rulings

Make The Air Fair

• Upheld
• Poster, Internet (social networking), Internet (display), Regional press
• 07 February 2018

A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:

a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of...

Poundland Ltd

• Upheld
• Internet (social networking)
• 07 February 2018

A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:

a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption state...

Puig (UK) Ltd t/a Paco Rabanne

• Not Upheld
• Television, VOD
• 07 February 2018

Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

iPhoneIMEI.net t/a iPhoneIMEI.net

• Upheld
• Internet (on own site)
• 07 February 2018

A web page for an iPhone unlocking service, seen on www.iphoneimei.net in September 2017, stated "Factory unlock Orange UK iPhone. Price from £19.99".

Bluecrest Health Screening Ltd

• Upheld
• Direct mail
• 31 January 2018

A direct mailing advertising a health screening service, received in June 2017, stated “You are probably very well looked after by your NHS GP when you are ill, but you may also appreciate that many serious health conditions don’t show any warning signs. Around 80% of Strokes are caused by a blockage. That's why a c...

Fayong Hu t/a Greenpromocode.com

• Upheld
• Internet (on own site)
• 31 January 2018

A website, www.greenpromocode.com, which purported to offer online discounts, seen on 17 October 2017, featured the headline "Nutmeg Promo Codes 2017." Text stated "We have 3 nutmeg coupons for you to consider including 0 promo codes and 2 deals in October 2017. Grab a free nutmeg.com coupons [sic] an...

Fernard Ltd t/a banaway.co.uk

• Upheld
• Radio
• 31 January 2018

A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51...

Rosemary Water Ltd

• Upheld
• Internet (on own site), National press, Internet (social networking), Brochure, Magazine
• 31 January 2018

Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:

a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A F...

Shaun Smith

• Upheld
• Internet (on own site)
• 31 January 2018

A website, www.18kaweek.com , promoting an internet marketing earnings scheme, seen on 2 November 2017, stated “How To Earn $2,571 + A Day…This Internet Millionaire Wants To “Give You His Money Making Website (The SAME Website That Has Made Him A Millionaire For FREE!”…Just To Prove That His Online Money-Making Syst...

National Express Group plc

• Upheld
• Internet (search engine)
• 24 January 2018

A paid-for search result on Google for National Express coach journeys from York to London, seen on 5 October 2017, stated "Journeys From 4h 35mins".