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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Brand Evangelists for Beauty Ltd
We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.
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Lucy Isabella Beauty & Aesthetics t/a Lucy Isabella
We banned an ad for advertising Kenalog, a prescription-only medicine, to the public.
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PEL Consultancy Services Ltd t/a PEL Investigations
We banned an ad for a private investigation agency for having unsubstantiated claims.
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Sarean Aesthetics
We banned ads for advertising prescription-only medicine to the public.
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Skincodes Aesthetics
We banned ads for marketing prescription-only medicine to the public.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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The Skin Clinic Faversham t/a The Skin Clinic
We banned ads for marketing prescription-only medicine to the public.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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Alibaba Group Holding Limited t/a Alibaba
A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.
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CheaperWaste Ltd
A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.
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Liquid Lipo Ltd
A product listing on a website that claimed a gel could assist with the reduction of body fat was misleading as the advertiser did not provide robust clinical evidence to prove its efficacy.
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Leisure Wear Ltd t/a SnuggyUK
We banned ads for hooded blankets on Jake Quickenden’s Instagram profile for not being clearly identifiable as ads.
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Linia Cosmetic Surgery
We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.
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My Pharmacy (UK) Ltd
We upheld complaints about ads for a vitamin supplement .
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Oneade
We banned an ad for using filters to exaggerate a beauty product’s efficacy.
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Skill on Net Ltd
We banned ads for a gambling product for being misleading and irresponsible.
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Virgin Media Ltd
We partially upheld complaints from BT over two ads for Virgin Media.
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LeMieux Ltd
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (159)