Rulings (77)
  • BetIndex Ltd

    • Upheld
    • Internet (video)
    • 18 September 2019

    A BetIndex ad on YouTube broke the rules for encouraging gambling behaviour that was socially irresponsible, not making clear the associated financial risks and for creating the false impression that the product was an investment opportunity.

  • Brooks Brothers UK Ltd

    • Upheld
    • Internet (social networking)
    • 18 September 2019

    An Instagram post by influencer Matthew Zorpas was banned for not being obviously identifiable as an ad.

  • GAC Group Ltd

    • Upheld
    • Internet (on own site)
    • 18 September 2019

    Claims on the website of a light therapy provider were banned for claiming or implying to be able to treat various conditions without adequate evidence.  

  • Digital Ad Works Ltd t/a supersavingdeal.com

    • Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on Facebook for a pancake cooker misleadingly implied it was free.

  • KAT UK

    • Upheld
    • Internet (on own site)
    • 11 September 2019

    Claims on a website misleadingly implied that the company’s lantern roofs were thinner, stronger or more thermally efficient than competitor products.

  • Mars Wrigley Confectionery UK Ltd

    • Not Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.

  • Person(s) Unknown t/a Proacademichelp.co.uk

    • Upheld
    • Internet (on own site)
    • 11 September 2019

    An essay mill service made misleading free offer claims on their website and misleadingly implied that students could submit bought essays as their own without risks.

  • Greenstar Gas, Plumbing and Heating

    • Upheld
    • Internet (on own site)
    • 31 July 2019

    A website, for a plumbing and heating company, www.greenstarcolchester.co.uk, seen on 9 February 2019, stated "Greenstar Powerflushing, Gas, Plumbing and Heating is the only plumbing and service company that has [sic] 100% transparent ... pricing system ...".

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Waverley Media Ltd t/a Waverley Media Ltd

    • Upheld
    • Internet (on own site)
    • 24 July 2019

    A web document for a provider of 'trading systems', Waverley Media, seen on 23 April 2019, promoted a scheme named 'Daisho-Lite'. The document featured text which stated "a handful of disgruntled competitors and serial complainers who can't be bothered to follow instructions have been hard at w...

  • Person(s) unknown

    • Upheld
    • Internet (on own site)
    • 17 July 2019

    The website for Mind Body Reset www.mindbodyreset.co.uk, a complementary therapy provider, seen on 11 February 2019. Text on the home page listed the following conditions “ADHD- Fibro - Depression - Stress - Anxiety - PTSD - ME/CFS”. Text on the “FAQ” page stated, “Mental Health problem...

  • Extreme Locks Ltd

    • Upheld
    • Internet (search engine)
    • 10 July 2019

    A paid-for Google ad for Extreme Locks Ltd’s website www.mikejmartin/auto-locksmith, a vehicle locksmith, seen on 31 January 2019, included the text “Local 24 hour emergency locksmiths for all vehicle related security issues”.

  • PPB Counterparty Services Ltd t/a Betfair

    • Not Upheld
    • Internet (on own site)
    • 10 July 2019

    A web page titled “Cash Out” featured on the promotions section of the website www.betfair.com, seen in October 2018. Text stated “CASH OUT KEEP YOUR EYE ON THE BALL CASH OUT WHEN THE MOMENT IS RIGHT AND TAKE YOUR PROFITS … HOW IT WORKS 1. Add selections to your betslip as normal. Bets eligi...

  • Heineken Enterprise Ltd

    • Not Upheld
    • Internet (social networking)
    • 04 September 2019

    The targeting of ads on Tanya Burr’s Instagram page for Heineken beer was acceptable because less than 25% of the audience were under the age of 18.

  • Practical Publishing International Ltd t/a moremags.com

    • Upheld
    • Internet (on own site)
    • 04 September 2019

    A website for a craft magazine misleadingly claimed that promotional items were “gifts” when in fact the items were included in the package price.

  • Elite Phones and Computers Ltd

    • Upheld
    • Internet (on own site)
    • 28 August 2019

    Claims on the website www.ukmotorolaphonerepairs.co.uk seen on 22 February 2019, included the text “Motorola Screen Repairs … We are specialised in Motorola phones screen repairs in the UK … At our Motorola repair centre, we have expertise in the fixing all the issues associated with Motorola phones...

  • BVS Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    A downloadable brochure for a car tuning service – Tunit Performance tuning – entitled “PERFORMANCE AND ECONOMY SOLUTIONS FOR ALL PETROL AND DIESEL CARS, 4x4s, COMMERCIAL AND AGRICULTURAL VEHICLES”, seen on 13 May 2019. It featured text which stated “An independent university study foun...

  • BetIndex Ltd

    • Upheld
    • Internet (social networking)
    • 21 August 2019

    A paid-for Facebook ad for Football INDEX – Bet & Trade, seen 20 May 2019, promoted a gambling app. Text stated "Jadon Sancho is now the football stockmarket's third most valuable player, with many traders seeing handsome profits”. It also listed the name, image and "Buy" and "...

Informally resolved (54)
  • EMP Mail order UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (display)
    Topic: Pricing and charges

  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Flipper Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Grylls Adams Estate Agents

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Hyperconnect Inc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Gender, sex and relationships

  • L'OrĂ©al (UK) Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • Tapi Carpets & Floors Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Point of sale
    Topic: Promotions and competitions, Pricing and charges

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Toyota (GB) plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Warners Group Publications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • www.axparis.co.uk Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • ADIDAS (UK) Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Amazon Europe Core Sarl

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming