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Accor (UK) Ltd
A paid-for website ad for Accor made misleading claims about the price of hotel rooms. A second paid-for website ad was also investigated but didn’t break the rules.
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Booking.com BV
A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.
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Hilton Worldwide Ltd
Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.
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Hutch Games Ltd t/a F1 Clash
An app store listing and in-game storefront for the mobile game ‘F1 Clash’ failed to make clear that it contained loot boxes and misleadingly implied that people had an equal chance of winning different prizes. A third issue was investigated but didn’t break the rules.
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Kabam Games Inc
An app store listing for the ‘Marvel Contest of Champions’ game failed to make clear that it contained loot boxes.
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Nexters Global Ltd
An app store listing for the ‘Hero Wars: Alliance RPG’ game failed to make clear that it contained loot boxes.
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Travelodge Hotels Ltd
Two paid-for search ads for Travelodge made misleading?claims about the price of hotel rooms.
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Select Specs Ltd
A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.
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Supreme CBD Ltd
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
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Sweet Bee Organics Ltd
A website for a beauty products retailer made medicinal claims about an unlicensed product.
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WHG (International) Ltd t/a William Hill Online
An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer.
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Betway Ltd
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
[Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.
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Eaton Gate Gaming Ltd t/a Kwiff
A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.
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Charlie Johnson
Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.
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Grant Cardone Training Technologies Inc t/a Grant Cardone
A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.
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HW Fantasy Ltd t/a My Passion
An in-game ad for an online romantic novel service, seen in a puzzle game was socially irresponsible and likely to cause serious and widespread offence, including by trivialising violence against women.
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Jessica Crane Ltd
A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the content of training material available for free and made unsubstantiated claims about the number of top salon owners using ...
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Robbins Research International Inc t/a Tony Robbins
A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical.
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Self Made Girl Boss Ltd
A paid-for Instagram post for a business coaching company, misleadingly implied that stated lifestyle and earning results were typical, included qualifications that contradicted the claims that they qualified, and failed to make the distinction between free and priced items clear.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (240)