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Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth
An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women.
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Cara Capsules Ltd t/a Home + Health
A paid-for Facebook ad and website for a dishwasher tablet company misleadingly claimed that standard dishwasher tablets were harmful to humans and made comparative claims about the toxicity, health and safety of dishwasher tablets, without enough evidence to support these claims.
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Celeb Innovations Ltd t/a RiseGuide
A paid-for YouTube ad for a self-improvement app was socially irresponsible, featured harmful negative racial stereotypes about South Asian women and was likely to cause serious offence on the grounds of race.
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Chart Prime Trading LLC
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested that money could be made quickly with minimal risks. The ads also took advantage of peoples’ potential lack of experience by implying that finan...
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Finelo Ltd
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested money could be made quickly with minimal risks. The ads also took advantage of the peoples’ potential lack of experience by implying that financ...
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HRY Games t/a AI Scorecast
A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit.
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JPD Retail Ltd t/a Harrison & James
A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and failed to ensure that reviews, ratings and testimonials were accurate and supported by evidence.
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Proud & Free
A paid-for Facebook ad and website for an online jewellery brand misleadingly implied they were going to cease trading and that products were available for a limited time. The ads also misleadingly described products as “free” and failed to trading identity and business address.
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Unicorn Brands Ltd t/a Nutrition Geeks
A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims.
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Care Pharma Bradford Ltd t/a The Care Pharmacy
A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
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Express Healthcare Ltd t/a pharmacyonline
Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.
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Juniper Technologies UK Ltd
A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
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MedExpress Enterprises Ltd t/a MedExpress
A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.
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Menwell Ltd t/a Do Health
Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.
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Simple Online Healthcare Ltd t/a Simple Online Pharmacy
Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.
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Esaverwatt.com t/a StopWatt
A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.
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Huel Ltd
An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.
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Luma Pet
A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.
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ESTHETURK Danismanlik A.S. t/a You Clinic
A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism.
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Harnbury Holdings Ltd t/a San Carlo
An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (283)