Rulings (84)
  • Aramco Overseas Oil Company BV t/a Aramco

    • Not upheld
    • Social media (paid ad)
    • 09 July 2025

    Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Hexpress Healthcare Ltd t/a HealthExpress.co.uk

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Nipper&Co Ltd t/a Nipper & Co

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Facebook ad for a lactation tea made unauthorised specific health claims.

  • PharmaRx Ltd t/a Cloud Pharmacy

    • Upheld
    • Social media (paid ad)
    • 09 July 2025

    A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • GTOHero Ltd t/a GTO Hero

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Reddit ad misleadingly suggested that a poker Real Time Assistance app could legitimately be used during live play on sites that prohibited their use.

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • Octopus Energy Ltd

    • Upheld in part
    • Social media (paid ad)
    • 23 April 2025

    Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Person(s) Unknown t/a Henry’s Boots

    • Upheld
    • Social media (paid ad)
    • 09 April 2025

    A paid-for Facebook ad and website made misleading claims including that their products were handmade and that they were closing down and also failed to include the geographical address from which they operated.

  • Person(s) unknown t/a Luxelle-London

    • Upheld
    • Social media (paid ad), Website (own site)
    • 09 April 2025

    Two paid-for Facebook ads and a website misleadingly implied they were a UK-based company and failed to include the geographical address from which they operated.