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CTW Inc
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.
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Domino's Pizza UK & Ireland Ltd
A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.
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Locksley Distilling Co Ltd
A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.
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Aira Home UK Ltd
A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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Arrae Inc
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Evolution Slimming Ltd
A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Myota GmbH
Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovira Australia t/a Ovira UK
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovo Energy Ltd
A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.
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Pheon Inc
An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.
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The Clean Supps LLC t/a Inno Supps
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Reform Technologies Ltd t/a Reformed
A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.
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Aramco Overseas Oil Company BV t/a Aramco
Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.
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Chequp Health Ltd
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Hexpress Healthcare Ltd t/a HealthExpress.co.uk
A paid-for Meta ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Nipper&Co Ltd t/a Nipper & Co
A paid-for Facebook ad for a lactation tea made unauthorised specific health claims.
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PharmaRx Ltd t/a Cloud Pharmacy
A paid-for Meta ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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GTOHero Ltd t/a GTO Hero
A paid-for Reddit ad misleadingly suggested that a poker Real Time Assistance app could legitimately be used during live play on sites that prohibited their use.
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LEBOM Ltd
A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (84)