Rulings (43)
  • OTTY Sleep Ltd

    • Upheld
    • Website (own site)
    • 17 December 2025

    A website page for a mattress company made misleading savings claims.

  • EllaOla Brands Inc t/a EllaOlla

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement retailer made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised health claims, falsely implied they...

  • Get Dopa Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • Healthbio Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could prevent, treat or cure ADHD and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised specific health claims.

  • Impact Herbs t/a Impact Subs

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and symptoms of prostate problems. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Lifelab Testing Ltd

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...

  • Muxue Trade Limited t/a Alphacut

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Nutreance LLC t/a Top 5 Supplements

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...

  • Nutrisslim d o o t/a Nature’s Finest by Nutrisslim UK

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Meta ads and a website for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and the symptoms of prostate problems. The ads also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory ...

  • Onecare Wellness Pte Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could help reduce traits of autism, anxiety and learning difficulties. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • TAYHLI ltd t/a C.A.T.

    • Upheld
    • Search (paid)
    • 10 December 2025

    A paid-for Google ad for a nutrition clinic made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • AGN Events t/a Rock N Roll Circus

    • Upheld
    • Social media (own site)
    • 26 November 2025

    An Instagram post by Rock N Roll Circus failed to include all the significant conditions of a promotion.

  • Storage Giant Ltd

    • Upheld
    • Email, Website (own site)
    • 26 November 2025

    Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...

  • Trip.com Travel Singapore Pte. Ltd t/a Trip.com

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    Two paid-for Meta ads for Trip.com for a promotion caused unnecessary disappointment and didn’t provide people with sufficient information to make an informed decision on whether or not to participate. One of the ads also misleadingly implied that an offer was available during a part...

  • Banquist Ltd t/a Winedrops

    • Upheld
    • Social media (paid ad), Email
    • 05 November 2025

    Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.

  • Simmer Ltd

    • Upheld
    • Social media (paid ad)
    • 17 September 2025

    A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star.

  • Dr Vegan Ltd

    • Upheld
    • Social media (own site)
    • 10 September 2025

    An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.

  • BetterVits LLC

    • Upheld
    • Social media (own site)
    • 03 September 2025

    An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.

  • Domino's Pizza UK & Ireland Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.

  • Amazing Giveaways Ltd

    • Upheld
    • Social media (own site)
    • 13 August 2025

    A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.